Clothing - Cruyff Classics

Barcelona, Spain, 1979. Johan Cruyff decided to develop his own functional and stylish sports brand. Elegant sportswear only for the technical player. His philosophy was the following: developing not only a functional but also a stylish brand. Good examples of the Cruyff philosophy are Van Basten, once compared to a ballerina, but also Bergkamp, a true virtuoso who played perfect technical football. Johan Cruyff asked his good friend and famous Italian designer Emilio Lazzarini to be involved closely in the development of his brand. Characteristic for Lazzarini’s work is the souplesse and comfort which he integrates in his designs. We are still inspired today by the design of the best Italian sports shoe ever made. During the eighties Cruyff was a well-liked brand on the sports-fields, worn by many well-known players. From the start of the eighties Cruyff managed to conquer a large share of the Dutch market with his collection.

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