Clothing - Stone Island

The brand was first conceived in the late 70’s, an off spin from designer sportswear kings of Italy, sportswear SPA. The brand was coupled with CP Company, and for some time CP Company dabbled with a similar logo on the arm of some product. The full launch of the Stone Island brand came in 1983, although there is debate as to some of the designs floating about before this date. Stone Island began with hard wearing clothing, but to stand out from the quality of other up and coming Italian designers, they invested heavily in material research, using techno fibres and eventually would be the next best thing to NASA in material research. The late 80’s saw the first appearance on the terraces of Stone Island.